Purposeful environmental graphic design solutions are the result of intricate relationships between the setting, function and the architecture. This relationship and the correlation of graphics and materials serves to create a language to support branding and the spirit of the building. A seamless expression of design and information harmoniously interacting with the surroundings is the objective.

Example: Harvard Stem Cell Research Building design concept including graphics spanning multiple floors and application of branding within lobbies. Translucent acrylic   forms and a wire cable suspension system contribute to the contemporary feel of the architecture. Included are identification signs, directories and display panels.