Conceptualize

 

Purposeful environmental graphic design solutions are the result of intricate relationships between the setting, function and the architecture. This relationship and the correlation of graphics and materials serves to create a language to support branding and the spirit of the building. A seamless expression of design and information harmoniously interacting with the surroundings is the objective.

Example: Harvard Stem Cell Research Building design concept including graphics spanning multiple floors and application of branding within lobbies. Translucent acrylic   forms and a wire cable suspension system contribute to the contemporary feel of the architecture. Included are identification signs, directories and display panels.